Our Services cover all aspects of a project — from understanding
your business and research objectives, to developing and executing
customized solutions for actionable results.

Project Expertise

Product/Service Development
• Market potential
• Concept testing
• Features/attributes
• Package design
• Pricing

Brand Positioning
• Brand identity
• Awareness/image
• Demographics
• Competitive comparisons

Sales & Promotion
• Cross-selling
• Renewal intention
• Customer lead generation
• Advertising effectiveness
• Event & sponsorship evaluation

Company Performance
• Customer satisfaction/retention
• Win/loss
• Employee performance
• Communications

 

 

Qualitative and quantitative
International coverage
Full range of statistical techniques

 

 

Methods

• Telephone
• Online
• Focus groups
• Direct mail
• On-site intercepts
• Pre-recruited one-on-ones
• Product placement